01 / CHARACTER C
Act with integrity, every time.
We do the right thing, even when it’s not the easy thing to do. We live by the golden rule and are professionals that owners, employees, customers, and partners can trust.
Capitalism with a conscience
Built on character, culture, and commitment.
We acquire, build, and hold great businesses - partnering with high-integrity owners who care about their legacy and their people. Owners’ legacies continue. Teams stay and grow. Businesses thrive.
Our Three C framework
Three things drive how we operate.
As innovators, we bring intense customer focus and a partnership mindset. As builders, experience across technology, product, and operations lets us execute with a clear, AI-enabled value-creation playbook.
02 / CULTURE C
Strive for excellence. Have fun.
We produce great outcomes with inspired, high-performing teams by creating environments where authenticity, collegiality, and accountability thrive.
03 / COMMITMENT C
To each other. To our communities.
We invest time, capital, and attention to build durable, impactful businesses - building our people and the communities we operate in, using capitalism as a tool for good.
Creating durable value
Vision. Strategy. Execution.
We work to deeply understand competitive dynamics and focus on delivering durable value to customers.
i.VISION
Given the market environment, where should we go?
We use data to inform where an industry is and leverage insight from owners and experienced teams to understand where it’s going.
ii.STRATEGY
What is our advantage, and how do we leverage it?
Concentrate where we can compound because we deliver customer value in a way no one else can. Say no to anything that may distract us from that. Focus is a choice we make every day.
iii.EXECUTION
Given what we know, what is our roadmap?
Plan, document assumptions. Be relentless and resilient. Measure to manage. Compound small wins. Learn from setbacks.
The KVD operating model
Key value drivers - measured, aligned, owned.
Every business we operate is run against a small set of Key Value Drivers: the few things that, when they move, the whole business moves.
- 01
Focus on the customer
What do they need, what would they miss, what do they pay for? Deliver those things.
- 02
Measure what we treasure
Pick the handful of metrics that predict value. Instrument them. Make them visible.
- 03
Align the organization
Structure, incentives, and cadence - all aimed at the value drivers. Keep focused.
- 04
Let the data tell us
Honest scorekeeping. If we’re not getting better, we adapt to achieve our goals.
Acquisition criteria
What we look for, simply.
Short and honest. If you fit most of these, the conversation is worth having - and we’ll tell you quickly if it isn’t.
Revenue
$5–20M
Annual revenue
EBITDA
$1–2.5M
Consistent profitability
EBITDA margin
15–40%+
Healthy unit economics
Recurring revenue
50%+
Contract or relationship-based
Operating history
5+ yrs
Stable, profitable track record
Concentration
<20%
Largest customer’s share
Geography
U.S.
All states considered
Owner plan
Transition
Willing to support a handoff
The Three Rs
We look for resilient businesses.
The most resilient businesses typically score on at least two of these criteria.
R
Required
Regulation or operational necessity drives demand. Customers have to buy - to meet code, licensing, or safety requirements, or because it’s mission-critical to running their operations and serving their own customers.
R
Recurring
Revenue repeats by contract, subscription, or ingrained relationship. Retention is measurable and high.
R
Resistant
Demand carries through cycles. Low discretionary exposure; essential to the customer’s operation.
60-second fit check
For owners. Nothing is sent unless you choose to share it with your message.
Check what applies to your business.
Your answers will be attached to the contact form. You can review or remove them there.
Tell us about your business →Industries we like
Professional ServicesFacilities & Building ServicesTech-Enabled ServicesFinancial ServicesIndustrial ServicesEducation & TrainingEnvironmental ServicesHealthcare ServicesB2B SoftwareData & Information
Process & timing
Six steps. No surprises.
A confidential, efficient process built around your time and your team. Every step has a purpose, a deliverable, and an exit - yours or ours.
01
Week 1
Introductory call
30–45 minutes. Your story, your goals, your timing. No commitment, no NDA needed.
02
Weeks 1–3
NDA & early review
Mutual NDA and high-level financials. You’ll know quickly whether we’re a fit.
03
Weeks 3–5
Indication of interest
A simple written IOI - price, structure, timeline. We meet in person.
04
Week 5
Letter of intent
Non-binding terms, exclusivity, and a clear diligence plan with one point of contact.
05
Weeks 6–13
Due diligence
Financial, commercial, legal, operational - run efficiently to minimize the burden on your team.
06
Weeks 13–16
Close & transition
A pre-agreed transition plan begins. We step in as operators, with respect for what you built.
Intro → LOI ~4–6 weeksLOI → close ~10–14 weeksTypical total 14–20 weeks
Working with us
What you can count on.
Whether or not we end up partnering, you’ll get a direct, confidential, and respectful process every time.
Confidentiality, every step
Your team, customers, and competitors don’t hear from us. NDAs come before any sensitive detail.
Direct access to the decision-maker
You talk to the person making the call - no layers, no “we’ll check with the partners.”
A clear answer, fast
If we’re in, we tell you. If we’re not, we tell you why. Your time is your business.
Transition to succeed
A transition plan built around what your team and customers need - with your involvement shaped to set the business up to thrive.
Long-term stewardship
No five-year flip clock. We acquire to operate, and invest where the business needs it.
We value your team
Great people build great businesses. We invest in them, set clear expectations, and make every decision fairly and respectfully.
Start a confidential conversation →
Takes about two minutes. Financial details are optional.
Clear, transparent criteria
Our buy box is published and guides our thinking. Send what fits, and inquire if you are unsure.
Fast, written feedback
We review teasers and CIMs promptly and respond with a decision and a reason - not silence.
We respect your process
Your timelines, your data room, your rules. No end-runs to the owner.
Prepared, credible buyer
Experienced in M&A and integration, with advisors in place to move through diligence efficiently.
Owner-friendly by design
Sellers who care about legacy and team continuity find our approach easy to say yes to.
A relationship, not a deal
Even when a deal isn’t a fit, we want to be the buyer you think of next time.
Share a deal →
Include industry, revenue, and EBITDA ranges for the fastest response.
Wharton (UPenn)MBA, Finance
USCBA, Economics
J. Womack
Founder & Managing Member
I founded Conduit Capital to bring together two things I care deeply about: the golden rule, and the power of business to create opportunity. I believe that earnings from productive capital - directed with purpose toward the issues that strain the fabric of our society - can help build a better world for those here today and those who will come tomorrow. That conviction is grounded in my faith, and it shapes how I lead.
My interest in entrepreneurship started early. I grew up in a family of professionals with parents who built entrepreneurial careers and relatives who ascended to the heights of traditional Corporate America. I was a precocious kid who read BusinessWeek in elementary school, and I took part in the Ewing Marion Kauffman Foundation’s EntrePrep program when I was in high school. I carried that interest into my undergraduate studies at the University of Southern California and my graduate studies at The Wharton School, where I took courses in entrepreneurship along with economics and finance. In 2014, I made my first attempt to acquire a business. It didn’t close, but the experience never left me and became the foundation for my pivot to owning and operating a business.
Over the last 25 years, I’ve worked across technology, operations, and product in organizations large and small - from startups to boutique firms and large, public companies. During that time, I led impactful acquisitions, built transformative products and services, and spearheaded critical change management initiatives to improve capital allocation, enhance return on capital, and grow through clear strategy with focused execution.
Throughout my career, I learned what my unique talent was and honed it: I identify structural change, develop vision that creates urgency, and translate that vision into clear strategy to galvanize teams to take action. Three threads run through my experiences: building and scaling solutions with measurable revenue outcomes, leading M&A and integration with discipline, and running complex, cross-functional teams that delivered - across tech, product, ops, and compliance. Most importantly, I’ve done it collaboratively and with integrity. It’s that ethos that continues to drive me today.
Small businesses - and the leaders who found them and work in them every day - are the backbone of the economy and pillars in our communities. Conduit Capital exists to deliver transformative economic growth by partnering with those owners, applying what I’ve learned, and empowering their dedicated teams as we serve customers and strengthen the communities we operate in.
Contact
Start a conversation.
Owners, brokers, advisors, lenders, and students - every message is read and answered personally.
- 01Tell us who you areA few details so we can route your note properly.
- 02Share what you canFinancial ranges are optional and kept confidential.
- 03Hear back personallyA reply from the founder - not an autoresponder.